| Manhattan Theatre Club |
Manhattan Theatre Club – The Biltmore Theatre – fund-raisingAn 8-minute video screened at MTC’s Spring Gala and used to help raise $35 million for the rescue and resurrection of this grand old Broadway theatre. With Bernadette Peters and Sam Waterston as on-camera hosts and interweaving live-action with archival materials. The fourth in a series of videos produced for MTC, one of which plays in the Biltmore lobbies.
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We needed help to save this theatre and create a Broadway home for MTC. Knowing from the start that we needed a series of emotionally persuasive videos to get our story out to key donor prospects and other important people, we went immediately to Jon Huberth and his team, because we had no doubt they could do the job. And they did. We reached our 35 million dollar goal on time and in a difficult economic cycle.
Barry Grove - Executive Producer, Manhattan Theatre Club